The Max Factor Wild collection – designed for their younger demographic – consists of three new product lines; the Max Factor Wild Mega Volume Mascara, the Max Factor Wild Shadow Pots, and the Max Factor Wild Shadow Pencils.
WARNING: A lotta, lotta, lotta, lotta, lotta pics ahead (and some writings!).
MAX FACTOR WILD SHADOW EYESHADOW PENCIL*
The Max Factor Wild Shadow Pencil 2-1 Gel Shadow + Liner are probably better described as crayons, being fairly chunky in size. I do love a good shadow stick – which is essentially what they are, and these were no exception. They’re brilliant.
They worked great as a base for under shadow use, but even on their own they were absolutely crease resistant, remaining perfectly in tact even after ten hours wear! However, what really surprised was their multi-use as an eyeliner. I simply lined along my lower waterline and smudged out with Fierce Lime (I used Caramel Rage under Feral Brown Shadow Pot for the lids), and was thrilled with the super easy, but massively effective result. I doubt you could achieve something as wearable with powder alone, the combo of it being a liner and shadow really worked in this case.
It did feel a little odd on the waterline initially, due to the cooling gel effect, but that was only momentarily. Also, whilst lasting amazingly well as a general shadow stick, when specifically on the waterline a few touch ups were needed to maintain.
MAX FACTOR WILD SHADOW POT*
In direct contrast to the brilliant Shadow Pencils, The Max Factor Wild Shadow Pots were slightly disappointing
I found it hard to pick up pigment with the lighter shades (note how 101 Pale Pebble barely even shows in the swatches), despite really working the brush in. They do work much better layered over the Wild Shadow Pencil, and as mentioned above, didn’t crease at all when worn this way. However overall I would probably skip this product from the range, unless you had to have a specific colour and wanted a light wash of it.
MAX FACTOR WILD MEGA VOLUME MASCARA*
Max Factor have a history of outstanding mascaras, and despite the mixed reviews I’m pleased to announce that the Max Factor Wild Mega Volume has continued in this tradition! It claims to increase volume of up to three times, whilst also fanning the lashes up and out with its unique amplified brush.
And it does.
For me, this is what their previous release of Clump Defy mascara should have been; long, gorgeous, separated, fluttery lashes that aren’t weighed down and clumpy with product!
What I liked best about it was that you could really build and build with product, and it never went hellishly clumpy. I’d even say this is one of the few mascaras you could use as a ‘top up’ product halfway through the day, something I would never dream of suggesting usually with mascara.
In the recent past, Max Factor False Lash Effect mascara has been my go-to, and it is brilliant, but (at the moment, at least), I far prefer this. I guess I’m tiring of the whole caked, fake lashes look and find these a fresher, but just as impactful alternative. Will definitely be repurchasing and will 100% recommend.
So overall an impressive range, the Max Factor Wild Volume Mascara and Shadow Pencils are bound to be make-up staples, but the Shadow Pots were sadly far below par.
Have you tried any of these new products from Max Factor? Check back later this week for the review on the Max Factor Whipped Creme Foundation, which I’m wearing in all these pics..